L'ÉCART Marketing
FR
EN
L'ÉCART Marketing
L'ÉCART Marketing

Our offers

Three engagement formats

Three intervention formats

to open the gap

to open the gap

The format follows the challenge. A one-off issue to solve, a marketing department to run, or a program dedicated to customer experience.

Three formats to fit your need

01

Fixed-scope engagement

Fixed-scope engagement

Fixed-scope engagement

Solve a specific challenge

Solve a specific challenge

02

fractional management

fractional
time

fractional management

Bring in marketing leadership

Bring in marketing leadership

03

Customer experience program

Customer experience program

Customer experience program

Capture and act on your customers' voice

Capture and act on your customers' voice

01 . Fixed-scope engagement

One issue framed, one decision documented

Validate a new market, build a conquest plan, diagnose a sales organization, formulate a repositioning. The targeted engagement takes a specific issue on a fixed fee, from a framing workshop to a multi-month project.

Frame your challenge

deliverable

A reasoned recommendation, not a spread of options. The engagement makes the call: scenarios compared, decision evidenced, execution plan with owners and deadlines. A deliverable your teams can run with, no dependency once the engagement ends.

A reasoned recommendation, not a range of options. The mission decides: compared and backed scenarios, an execution plan with owners and deadlines. An internally actionable deliverable, with no post-mission dependency.

How it runs

A framing that sets the assumptions and the scope. A diagnostic run in the field. Scenarios compared and a recommendation, presented to the committee. The scope adjusts to the challenge; modules activate as needed.

Scoping defines assumptions and boundaries. A DIAGNOSTIC is conducted in the field. Scenarios are compared and a recommendation is presented to the committee. The scope adapts to the challenge. Options are activated as needed.

Before you commit

An engagement starts with a structured proposal: working assumptions, sequence, deliverables, detailed budget, terms of engagement. You decide on something concrete, not on a sales promise or a PDF quote. The rigor of the engagement begins before the engagement does.

Define your scope.

02 . Fractional management

A marketing department, at your cadence

Lead the team in place, frame a marketing strategy, align marketing and sales, structure the function over time, rebuild sales talk tracks, make the CRM reliable, establish the brand on its topics. Fractional brings in marketing leadership on a day rate, for as long as needed.

Relevant when launching the function, in transition between two directors, or through a decisive phase.

Lead the team. Define the marketing strategy. Align sales and marketing. Build a lasting structure. Revamp sales pitches. Improve CRM data quality. Establish the brand in its market. Fractional management provides an experienced marketing director at a daily rate, for as long as needed. This approach is highly effective when starting a new department, during executive transitions, or during critical growth phases.

Assess your need

THE NEED for marketing leadership

The need for marketing leadership shows up when a lasting challenge, growth to structure, a brand to establish, a sales function to align, exceeds the bandwidth of the teams in place. Fractional brings that steering into your executive committee, over several months or several years. The cadence and the scope adjust to the company's phase.

THE CADENCE

Fractional integrates into the leadership team. The cadence is set with you, typically two to three days a week. The marketing function needs continuous oversight: steering the metrics, aligning with sales, presence in the trade-offs. The presence stays stable over time.

WHO IT'S FOR

the field

For a company or subsidiary that wants structured marketing leadership without hiring in a rush. When launching the function, in transition between two directors, or through a decisive phase.

Fractional management is not remote coaching. On-site presence covers both steering and execution. This includes redesigning sales pitches, structuring prospection, arbitrating suppliers, and tracking indicators. The marketing role succeeds because it is driven on a daily basis.

Assess your requirements.

03 . Customer experience program

Retain your customers, grow your accounts

The program measures your customers' satisfaction and loyalty. It locates your position against direct competitors and identifies the criteria that weigh in their decisions. You then know which accounts to act on, and why.

Compare the programs

Compare the programs

PULSE

Recurring barometer

Measure, alert, act continuously

DIAGnostic

Strategic study

Understand, benchmark, transform

Compare programmes

The method at a glance

Consistency before excellence

Five dimensions, one chain. Evaluate the market, chart the strategy, arm the organization, run acquisition, transform the customer relationship. Each lever extends the one before it. Performance comes from the consistency of the whole, not the excellence of any single part.

E

EVALUATE

Understand the market. Measure performance

C

Chart

Target, position, articulate value

A

arm

Build the offer, the price, the brand, the system

R

RUN

Communicate, activate, convert over time

T

Transform

Retain, grow, anticipate

Discover the E.C.A.R.T. approach

The method at a glance

Consistency before excellence

Five dimensions, one chain. Evaluate the market, chart the strategy, arm the organization, run acquisition, transform the customer relationship. Each lever extends the one before it. Performance comes from the consistency of the whole, not the excellence of any single part.

E

EVALUATE

Understand the market. Measure performance

C

Chart

Target, position, articulate value

A

arm

Build the offer, the price, the brand, the system

R

RUN

Communicate, activate, convert over time

T

Transform

Retain, grow, anticipate

Discover the E.C.A.R.T. approach

Antoine Cisek

Let's talk through your challenges and goals

Phone

+33 6 85 73 89 28

WhatsApp

Start the conversation

Email

antoine@lecart-marketing.fr

Antoine Cisek

Let's talk through your challenges and goals

Phone

+33 6 85 73 89 28

WhatsApp

Start the conversation

Email

antoine@lecart-marketing.fr

Antoine Cisek

Let's talk through your challenges and goals

Phone

+33 6 85 73 89 28

WhatsApp

Start the conversation

Email

antoine@lecart-marketing.fr