What the assessment evaluates
The E.C.A.R.T. approach across 5 dimensions
Five dimensions that structure marketing and sales performance in industry. Each builds on the previous one, and the last feeds back into the first. The assessment measures your maturity across all five.
E
EVALUATE
Understand the market, measure performance
C
CHART
Target, position, articulate value
A
ARM
Build the offer, pricing, brand, and system
R
RUN
Communicate, activate, convert over time
T
TRANSFORM
Retain, grow, anticipate
Your answers are saved locally, so you can stop and pick up later.